"He's flirting with 50-50," said Zeta Interactive CEO Al DiGuido, according to the Associated Press. "For someone trying to build themself as a brand, that's not a good place to be."
Tuesday, September 21, 2010
Lance Armstrong Investigation: What's It Doing to His Image?
VeloNation has an interesting article discussing the effects of Jeffrey Novitzky's doping investigation on Lance Armstrong's image. The article cites data from the marketing firm, Zeta interactive, that shows Armstrong's image has been suffering lately. In particular, his popularity rating has dropped from 92% in 2008 to the low to mid 50% range this summer. Here is a quote that sums up Armstrong's position: