I've been intrigued (and somewhat disgusted) by industries that sell worthless products to people who desperately want to find a cure for some condition in their life. These types of products are rampant in the multi-level-marketing industry (see our other posts on MLMs) but also can be found in the nutritional supplement industry. Often, amazing, too-good-to-be-true claims are made because the government doesn't regulate these industries or they make their outrageous claims off the record in private conversations, etc. Well, psychologists have a name for the illusion that these industries rely on. Read on to see what I'm talking about...